Case Study
Case Study Travel
Objective
- To maximise leads with the highest possible efficiency.
Action
- Used SA 360 to manage budget & bid strategies in 21 accounts targeting different countries.
Results
- +55% increase in conversions with a -45% lower CPA.
Case Study Tertiary Education
Objective
- Maximize the exposure on search results.
- Increase keyword/ad/landing page relevancy.
- Make the investment more measurable.
Action
- Account restructure to enable each university faculty to have own budgets/campaigns by programme.
Results
- Quality score of the account improved.
- Client was able to invest more in the programmes of their choice due to increased keyword coverage and better visibility for measuring the success.
Case Study Automobile
Objective
- Drive Online conversions (Test Drives & Quote Requests), while maintaining a target Impression Share for each automobile segment.
Action
- Improve creative excellence by adding more relevant headlines/description in responsive search ads across all car models.
- Leveraged ad extensions such as callout, sitelinks, structured snippets, price & image extensions to further boost the relevancy.
Results
- 2.4% increase in conversions
- 11.5% increase in ROAS
Case Study Finance
Objective
- Create more efficiency in the account by improving impression share, increasing CPA and conversions.
Action
- Full keyword review.
- Implemented best practice in the responsive search ads to achieve maximum ad strength to help improve account Impression Share.
- Used SA 360 Automated strategy using Data-Driven Attribution model for the Floodlight conversion to help increase conversions and improve CPA.
Results
- 733% increase in All Conversion (YoY)
- 70% decrease in CPA (YoY)
- 53% increase in Search Impression Share (YoY)
- 4% increase in CTR (YoY)
- 8% decrease in CPC (YoY)
Case Study Energy
Objective
- Double the amount of Google Ads traffic post Covid lockdowns. Aim to increase leads by 20%.
- Challenge: Search campaign budgets already maxed out with no room for keyword expansion or increase in the spending.
Action
- Created 4 x Performance Max (PMax) campaigns based on different audiences segments, assets, geo targeting and budgets.
- Leveraged ad extensions such as callout, sitelinks, structured snippets, price & image extensions to further boost the relevancy.
Results
- 2.4% increase in conversions
- 11.5% increase in ROAS
Case Study Retail
Objective
- Improve efficiency in the account performance across Australia and New Zealand.
- Main focus is to achieve a 5.5 ROAS against a revenue target each month.
Action
- Created multiple PMax shopping campaigns (products based, competitor targeting, new acquisition, home page highlights, Zombie SKU etc.).
- Added remarketing lists to help enhance the conversion rate from the generic Search campaigns.
- Ensure that all brand campaigns have a consistently high impression share.
Results
- ransactions +9%
- Revenue +196% (but only 8.23% increase in investment)
- ROAS + 173%